Established in 2023 as a subsidiary of the Saudi-based real estate investment company group AHC – AWJ, Retail Experience Destination (RED) is a retail operations and management company specialized in the management of regional and super regional malls. Poised to manage an extensive portfolio of retail destinations, RED will manage 8 established locations in addition to launching 4 more, in the near future.
Founded to fill a gap in the market, RED’s mandate is to deliver authentic experiences to residents, visitors and investors through unforgettable retail destinations at the heart of Saudi communities, leveraging off cutting-edge technology to ensure these destinations and their communities thrive. At the heart of RED’s portfolio is the Mall of Dhahran, our flagship project and the first retail destination in the Kingdom to provide a comprehensive mixed-use retail experience. Situated at the heart of the vibrant city of Dhahran, Dhahran Boulevard sprawls across 1.4 million square meters bringing together a residential community served by a comprehensive mix of retail, food and beverage, entertainment, hospitality, and commercial spaces. Hosting international, regional and local brands, with a particular focus on incubating local talent, Dhahran Boulevard embodies RED’s commitment to enhancing the Kingdom’s retail landscapes in-line with Vision 2030.
In the coming years, RED is set to manage a total gross leasing area of 1 million square meters.