Fadi Serhal

Fadi Serhal, the Country Business Director of PRET A MANGER – A man with the wealth of experience in transforming local concepts, he has consistently set strategies, KPIs, and SOPs that not only drive profitability but also ensure businesses are ready for expansion.

In his previous role at YOGi, he led the company’s impressive growth, scaling from 1 to 8 locations in just a year. This expansion was accompanied by an extraordinary 120% sales increase and the stabilization of net profits year over year, proving his strategic vision and leadership. Additionally, his time as the Country Operations Manager at Noon.com in both KSA and Egypt further solidified his expertise in managing large-scale operations across multiple markets.

Under his leadership, Pret A Manger also achieved remarkable milestones, including being nominated for several prestigious awards. He played a key role in earning the highest food safety certificate available in the Saudi market and significantly reducing staff turnover by 80%. These accomplishments are a testament to his ability to drive sustainable growth and operational excellence.